Enabling advertisers to deliver personalized messages

Move Reason:

High Growth

Must haves:

High-End Creative with Epic Views

Move in:

Q2, 2018


Jeff and Bobby, the founders of CrossInstall, have worked together on three companies and they bootstrapped CrossInstall into a category leader in advertising. We liked them right off the bat.

CrossInstall started in a tiny office in an alleyway in SoMa, and we recently moved them into a Class A building on Mission St to grow to 40 people. While that space served them well for that phase of their business, they decided that they wanted something unique and high-end in their next office: epic views and enough space to grow their team to over 100 people.

40 (San Francisco, CA)
Shape the Future of Advertising


We set out to find the perfect space for CrossInstall. We targeted every Class A High Rise, searching for great water views and high-end creative finishes. We all stopped in our tracks when we made it to the 30th Floor of 650 California Street. We later found out that the views from this floor were ranked as the best views in San Francisco: The Golden Gate, the Bay Bridge, Alcatraz, Marin, Mount Tam, the beautiful San Francisco Bay, the city skyline,360 degree views as you walk around the full floor. We couldn’t get back to our desk fast enough to submit an offer to make this CrossInstall’s new headquarters.

Then the news broke: another company had a right to lease this floor and there was almost no chance of CrossInstall calling this space home. While we continued to tour every other option, none of us could get this space out of our mind. Our team called the listing agents every day for weeks, making competitive offers to choose us and move heaven and earth to make the deal happen. And it worked!

We work with HelloOffice because they combine a deep understanding of their clients’ needs and a personal touch with software solutions that make the entire process faster and smarter. The entire team works toward finding what you need as your business grows and changes.

Bobby McFarland - President and Co-Founder


One of our values is go to the ends of the earth for our clients. When we got the space, our job wasn’t done. We interviewed and assembled a team of architects, contractors, and furniture vendors to make the space perfect. Since the space was previously an advertising agency, with dated designs and funky improvements. Even the film on the windows had to be replaced. The team we assembled got to work, and just one month later, the results were stunning. Even the lights are designed in the CrossInstall logo. It takes our breath away every time we walk into the space, and according to Jeff and Bobby, it does for them every day too.